I led a complete overhaul and refresh of the SeneGence Beauty Book, the brand’s international product catalog distributed across multiple markets including Australia, Canada (English and French), New Zealand, Mexico (English and Spanish), Hong Kong (English and Chinese), and the United States (English and Spanish). Available in both print and digital formats, the Beauty Book required a consistent, polished design that could adapt across languages and regions while maintaining a cohesive brand identity. I was responsible for establishing the overall look and feel, ensuring brand consistency across all markets, managing version build-outs, executing quarterly updates, and designing supporting inserts. Additionally, I prepared and delivered all production-ready files and assets for both print and web distribution."
